Video Marketing Styles
There are many types of video and each can serve a specific function on your website or online video-marketing campaign.
Now, a website is not a prerequisite for ranking high in Google results, but if you DO have a website, a WELCOMING VIDEO on your homepage is a great way to tell people about the basics of your site. Introduce yourself! Briefly tell visitors what the aim of your site is and why you’re the best person for the job. And then tell them what you want them to do on your website.
Point to the left and tell the visitor this is where they can find the archives. Glance up and show them where to find webinars, point to the right and show them where the freebies are. It’s much nicer to have someone show you around a new place than to stumble blindly, hoping to trip over what you’re looking for.
Several Types Of Videos:
1) WEBINARS are like a video version of a long-form sales letter. You might think that no one will watch a WEBINAR because they’re often pretty long, but people who are interested in the subject will watch for sure! (I just watched a 20-minute web video and picked up some great ideas.)
2) If you have a BANNER AD or a LINK in one of your blog posts, instead of sending visitors to your home page, which might have too much info for a first-timer, have the link go to an introductory video. A landing page with a dedicated video commercial that directly relates to the ad will be less confusing and give your viewers exactly what she they. Send them to the specific door in that round building that’s in front of them! (You can see one of our landing pages here: http://TheVideoMarketingGuys.com – notice the short video and the login form where people can ask for more information.)
3) PRODUCT DEMONSTRATION videos work really well at trade shows. They’re also great to show people how a product works and what they can expect if they purchase from you. A video will really bring your product to life and let people see it in action.
4) Put a video in your AUTORESPONDER! Email marketing works much better when there are video links included in the mailing. A still image with a clickable link and voila – it becomes video email. Video GRABS ATTENTION in search results where words cannot.
5) Once you get a few web videos produced, REPURPOSE them to EXTEND your reach. Just add bumpers to the beginning and end (think bumpers on a car – these are short intro videos that say (upfront) what is about to follow and then (at the back) where someone should go once they’ve seen this newly-created video!). A revised video goes up with half the work it takes to shoot a new one. How many creative ways can you find to reuse your classic videos?
6) Testimonials are a great thing! If you can record someone saying great things about you, that is VERY powerful. Put this video on your site, syndicate them throughout the Internet with a link back to your business.
7) But what if you only have print testimonials? Wouldn’t it be cool if you could turn THOSE into a video? But how in the world would you do that? Well, you can make a video with a pen writing out the quotes. It’s much more interesting that just reading what people have to say, plus it’s fun to get creative with video editing.
And you’re ready for a challenge, aren’t you? You can figure out how to do that all on your own… oh, wait. You don’t have to figure it out on your own. Remember that THE VIDEO MARKETING GUYS have done all this before. Dr. Marc and Charlie are always available to show you the ropes and help you learn a new technique or even do it for you!
AWeber, the giant email-marketing company, invited Charlie to show people how to turn their online marketing on its head, attract more customers, engage prospects with video, and make more money. THIS has some of the rave reviews from that presentation at AWeber’s new corporate headquarters in Chalfont, PA – the largest crowd (as of this writing) ever attracted to one of their meetings. Click the link above to go see ALL of that information, including the video of the full presentation.
Discover how YOU can 1) Get Found, 2) Engage, and 3) Build Profitable, Automated Systems To Follow Up: THAT’s what Charlie does (for himself and for his clients). And watch this all the way to the end for a very special offer!
Charlie Seymour Jr is known for his creative, attention-grabbing, search-result-hogging videos – he is the Video-Crazed MBA Marketer. He combines animation, on-screen appearances, and teaching methods to DOMINATE your Google search results and then AUTOMATE all the follow up you receive. In this video, you see one of the styles of videos they create (there are MANY styles – this is only one).
Enjoy THIS video… then click the link to learn more:
Who is Charlie Seymour Jr?
Little did he know at the age of six, while sitting on the stage in his first theatrical production, that his business life would lead him to help professionals and executives profit from story telling through video marketing while creating their own legends online. Charlie brings his unique background, experience, and skill together to deliver exceptional marketing exposure for his clients.
Charlie knows in his heart how powerful video is. Not long after losing his father, he started a website, LessonsFromMyGrandson.com, so that his grandson would never grow up not knowing who Charlie is. When people run from a burning apartment or flooded home, they grab their photo albums to keep their memories alive, and that’s probably because their videos are now protected online. He’s one of FIVE generations in his family to direct at the same local theater and his passion outside of his career has been directing “rip your heart out” big musicals like Sweeney Todd, Evita, Cabaret, West Side Story, Follies, A Chorus Line, Hunchback of Notre Dame (which he wrote), and more.
He’s also an Award-Winning Video Producer and Still Photographer; Theater Director, Producer, Actor, Coach; Award-Winning Salesman; #1 Best-Selling Author; Long-time Glazer-Kennedy Student and Marketer; Speaker, Storyteller, Featured Guest in Webinars and Meetups; and oh, yes: he has an MBA from Wharton.
Charlie is not so easily defined. But the thread running through all his varied interests and activities can be summed up as this: Charlie uses online marketing with his passion for storytelling that calls people to action.
Even at an early age, Charlie created stories for people that others wanted to watch. He received his first camera (Brownie: remember them?) at age four and went on to become a professional photographer. He began his video career at age 11 at the side of Robert J. Kerr, the Dupont scientist (and community-theater director) who was a leading specialist in the creation of video tape at a time when a “home machine” weighed 37 pounds and you had to wind the tape from reel to reel. Charlie started directing 3-camera video recordings at age 11 and now regularly has up to five cameras running at the same time. He knows that videos are entertainment plus great information: THAT’S how to get people to watch!
Charlie knows how to get the most from you when creating videos. He appeared in his first main-stage production at age six and directed his first three-act play in 7th grade. He performed in at least one play or musical a year through his college years, founding the student-musical-theater group, Torn Ticket, at Tufts University in 1971, for which he received an Alumni Service Citation. And he wrote and directed The Hunchback of Notre Dame as a major musical with New York composer, Neil Radisch. Charlie then started his own Video and Still-Photography Business in 2000, creating several award-winning, feature-length videos in addition to the Bar Mitzvah, Bat Mitzvah, Wedding, Family Portrait, and Theater photography he became so well known for.
Charlie specializes in documentary-style video stories: they range from 90-minute stories about a Habitat for Humanity house-building project, high school senior class, state championship football team, or a local band to 5-minute shorts that paint a profile of a local business person. His creative storytelling on video has flipped him upside down to show that he “sees the world in a different way,” put a dream sequence into an iPad-case-demonstration video for PLUSMotif, put his audience into the fire and molten-lead crystal for world-famous crystal designer Peter Yenawine. Clearly he can bring a different viewpoint to YOUR story too.
And he’s known for his many on-location interviews where he is able to draw out clients’ expertise, warmth, and personality, elevating their status for the viewing public. You don’t get “the same look that everyone else gets” when Charlie does an interview with you – you get a unique, well-crafted story that tells people why they should work with you. And if you need a short Welcome Video for your website, he knows how to create that as well.
But Charlie brings more than his creativity and shiny-headed good looks to the table. In real estate, he generated $247,368,657.97 in personal sales and more than $1 billion through his marketing leadership skills, being named the Top Salesman in all of Philadelphia; he ran professional theaters in Princeton, NJ and St. Louis, MO; he operated his own photography/video production company; and he continues to consult about (and use) Web 2.0 technology (especially video production, YouTube, LinkedIn, Traffic Geyser, blogging, podcasting, Facebook, WordPress, and Twitter); he directed musical theater (in his “spare” time).
A Boomer himself, Charlie recently spent time studying the buying habits of his generation leading to the insight that, “We’ve gone from Success To Significance in what drives us. We have the things and now want to be sure to leave our mark ON the world (and on at least one other person IN this world). We need to get our stories out, to profit others and ourselves.” He embodies that for himself as well as his clients.
Charlie has two beautiful, talented, and grown daughters (Stacie and Liz), a son-in-law (Chris), a grandson (Beckett), and new granddaughter (Isabel) who enrich his life in everything they do. He lives outside of Philadelphia in Wallingford, PA USA with his wife, Pam, a cat, a dog, 7 computers, and 8 cameras!
The easiest thing to do is drop me a short email, let me know you’ve been throughout this website and then suggest a few times when you’ll be available to chat by phone. No pressure, no obligation: just chat. Let’s see if what I do is a good fit for you and your business, too.
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