Video Is Vital To Your Web Branding Campaign
By Charlie Seymour Jr
Video is the BEST when it comes to getting the most bang out of your web marketing buck. You’ll never get the same response from old-fashioned newspaper ads or direct mail. (Oh, sure… they still work with some marketing efforts, but let’s chat about when that is!)
The old ways of marketing are NOT EFFECTIVE anymore. Of course, they worked back in the days of rabbit ears and the evening paper being thrown onto the doorstep. But those days are GONE, GONE, GONE! The X and Y generations want their information digitally these days. Heck, a big majority of us baby boomers want the same thing. A lot of people won’t even consider a product or service if they can’t watch a video or read about it online. And if you’re not taking your product or service online yet, then you are as good as DEAD.
That’s right. Your business may as well be DEAD. You’re a dinosaur if you’re not online. You are IRRELEVANT.
Phewww… I’ll calm down, but sorry, it’s true. The world has already moved online and if you didn’t lead the charge to the WORLD WIDE WEB, then you’d better grab hold of the caboose and see what everyone else has already found out.
The kids that were raised in front of the TV, that had Sesame Street for a babysitter, want their information delivered by VIDEO. They don’t want to read too much. They want to listen to some talking head deliver their information to them. Ninety-two percent of people who watch mobile video share it with others. Talk about free advertising! Shoot a video that’s viewable on cellphones (and most videos show up GREAT on mobile devices) and you’re all but guaranteed to get your message passed around via social media.
And they’re not wrong. VIDEO jumps off the screen and engages the viewer. It’s almost like you’re there with the person who’s talking. Video creates a sense of intimacy and familiarity.
VIDEO helps overcome anxiety and that sense of the unknown when you’re venturing into unknown territory. If you’re offering a service, like a doctor or dentist, record a video in your offices. Show people what your waiting room looks like. Show your examination rooms. If your clients know what to expect, the fear of the unknown will be removed and you might just get a few more patients. Online video marketing like this just makes sense!
People are more likely to BELIEVE in what you’re selling if a third party PROMOTES it. Get a spokesperson to extol the virtues of your widget or your 1-hour rhinoplasty and make a video of the endorsement. Post it right alongside of the video showing how to operate your product (or blow your new nose!) If you could just get Bill Clinton to endorse your line of lingerie, sales would go through the roof!
Fifty-two percent of CONSUMERS felt MORE CONFIDENT about their purchasing decision after watching a video about the product. Wouldn’t you like to put that kind of POWER to work in your business? You’d be crazy not to! Simply record a video demonstrating how easy it is to use your widget, watch your sales head north, and then smile as the extra zeros in your bank account add up!
The good news is it’s never too early to get your prehistoric keester online and put the power of Video to work in your web marketing. Go do it NOW!
jvAlert Live is held around the country with marketing superstars sharing their best information. Ken McArthur, the best-selling author of IMPACT created this presentation series. Click the link above to go see ALL of that information, including the video of the full presentation.
Discover how YOU can 1) Get Found, 2) Engage, and 3) Build Profitable, Automated Systems To Follow Up: THAT’s what Charlie does (for himself and his clients). And watch this all the way to the end for a very special offer!
Who is Charlie Seymour Jr?
Little did he know at the age of six, while sitting on the stage in his first theatrical production, that his business life would lead him to help professionals and executives profit from story telling through video marketing while creating their own legends online. Charlie brings his unique background, experience, and skill together to deliver exceptional marketing exposure for his clients.
Charlie knows in his heart how powerful video is. Not long after losing his father, he started a website, LessonsFromMyGrandson.com, so that his grandson would never grow up not knowing who Charlie is. When people run from a burning apartment or flooded home, they grab their photo albums to keep their memories alive, and that’s probably because their videos are now protected online. He’s one of FIVE generations in his family to direct at the same local theater and his passion outside of his career has been directing “rip your heart out” big musicals like Sweeney Todd, Evita, Cabaret, West Side Story, Follies, A Chorus Line, Hunchback of Notre Dame (which he wrote), and more.
He’s also an Award-Winning Video Producer and Still Photographer; Theater Director, Producer, Actor, Coach; Award-Winning Salesman; #1 Best-Selling Author; Long-time Glazer-Kennedy Student and Marketer; Speaker, Storyteller, Featured Guest in Webinars and Meetups; and oh, yes: he has an MBA from Wharton.
Charlie is not so easily defined. But the thread running through all his varied interests and activities can be summed up as this: Charlie uses online marketing with his passion for storytelling that calls people to action.
Even at an early age, Charlie created stories for people that others wanted to watch. He received his first camera (Brownie: remember them?) at age four and went on to become a professional photographer. He began his video career at age 11 at the side of Robert J. Kerr, the Dupont scientist (and community-theater director) who was a leading specialist in the creation of video tape at a time when a “home machine” weighed 37 pounds and you had to wind the tape from reel to reel. Charlie started directing 3-camera video recordings at age 11 and now regularly has up to five cameras running at the same time. He knows that videos are entertainment plus great information: THAT’S how to get people to watch!
Charlie knows how to get the most from you when creating videos. He appeared in his first main-stage production at age six and directed his first three-act play in 7th grade. He performed in at least one play or musical a year through his college years, founding the student-musical-theater group, Torn Ticket, at Tufts University in 1971, for which he received an Alumni Service Citation. And he wrote and directed The Hunchback of Notre Dame as a major musical with New York composer, Neil Radisch. Charlie then started his own Video and Still-Photography Business in 2000, creating several award-winning, feature-length videos in addition to the Bar Mitzvah, Bat Mitzvah, Wedding, Family Portrait, and Theater photography he became so well known for.
Charlie specializes in documentary-style video stories: they range from 90-minute stories about a Habitat for Humanity house-building project, high school senior class, state championship football team, or a local band to 5-minute shorts that paint a profile of a local business person. His creative storytelling on video has flipped him upside down to show that he “sees the world in a different way,” put a dream sequence into an iPad-case-demonstration video for PLUSMotif, put his audience into the fire and molten-lead crystal for world-famous crystal designer Peter Yenawine. Clearly he can bring a different viewpoint to YOUR story too.
And he’s known for his many on-location interviews where he is able to draw out clients’ expertise, warmth, and personality, elevating their status for the viewing public. You don’t get “the same look that everyone else gets” when Charlie does an interview with you – you get a unique, well-crafted story that tells people why they should work with you. And if you need a short Welcome Video for your website, he knows how to create that as well.
But Charlie brings more than his creativity and shiny-headed good looks to the table. In real estate, he generated $247,368,657.97 in personal sales and more than $1 billion through his marketing leadership skills, being named the Top Salesman in all of Philadelphia; he ran professional theaters in Princeton, NJ and St. Louis, MO; he operated his own photography/video production company; and he continues to consult about (and use) Web 2.0 technology (especially video production, YouTube, LinkedIn, Traffic Geyser, blogging, podcasting, Facebook, WordPress, and Twitter); he directed musical theater (in his “spare” time).
A Boomer himself, Charlie recently spent time studying the buying habits of his generation leading to the insight that, “We’ve gone from Success To Significance in what drives us. We have the things and now want to be sure to leave our mark ON the world (and on at least one other person IN this world). We need to get our stories out, to profit others and ourselves.” He embodies that for himself as well as his clients.
Charlie has two beautiful, talented, and grown daughters (Stacie and Liz), a son-in-law (Chris), a grandson (Beckett), and new granddaughter (Isabel) who enrich his life in everything they do. He lives outside of Philadelphia in Wallingford, PA USA with his wife, Pam, a cat, a dog, 7 computers, and 8 cameras!
The easiest thing to do is drop me a short email, let me know you’ve been throughout this website and then suggest a few times when you’ll be available to chat by phone. No pressure, no obligation: just chat. Let’s see if what I do is a good fit for you and your business, too.
Click the button here to send me a short email. Tell me what you’re trying to do and how you feel I can help.
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