How I Help
One Size Doesn’t Fit All And One Marketing Solution Doesn’t Either…
That’s the difference between buying a “package” solution from someone or getting a real solution. So it’s time to discover what we can do to grow your business and increase your profits through online marketing.
What good is marketing online if you can’t Get Found in the midst of all the noise? 97% of consumers research their problems online before they even consider looking for a specific product or service. So you know that your ideal client, customer, or patient is going to use the web. If you are not immediately found with a dominant online presence that positions you as THE easily recognized expert solution to their problem: then you are simply invisible.
How do I know this works? Because I practice what I preach. Expert professionals from Dallas, TX to Las Cruces, NM to Minneapolis, MN to Toronto, Ontario to Washington, DC found and contacted me. I am easily found by my ideal clients because I have online presense through online video content about online video marketing.
Try this quick experiment: Go to your favorite search engine and search for YOUR name, and compare the results to a search of MY name. Do you like YOUR results or MY results better? (I’m here to show you how to get my results!)
Why Online Video Marketing?
Why video and not just text or audio? Video is the most engaging medium there is – it attracts your prospects and keeps their attention (when done correctly, of course). It shows your personality especially when you are on camera, and people like to work with PEOPLE, not impersonal corporations. It sets you apart from others in your field who still refuse to see the power of video. And with four BILLION videos watched every day (and that statistic is just from YouTube – lots more in total), it’s clear that people love to watch video. They grew up watching TV and movies, and most still prefer to watch rather than read.
And video works for EVERY kind of business. It will get your phone to ring! And did you know:
- Video increases the likelihood of a front-page Google search result by 96% with proper page optimization. (Source: Forrester)
- Product display pages that have videos are 95% more likely to be bought. (Source: Internet Retailer)
- Video adds two minutes to visitors’ stays on retail sites. (Source: Comscore)
Oh, sure… you could spend a ton of money on old-school, ineffective methods like yellow pages, newspaper ads, institutional advertising on TV and radio… but people will STILL search for you online to learn more about you. In fact, research shows that 80% of people will do a specific Google search on your name if they even consider doing business with you. (Remind me: how do you look in those search results?) And now they search with their smartphones and tablets not just their computers – and video is great for those as well!
Is This Rocket Science Or Can YOU Do It?
Let’s face it – creating a short video isn’t rocket science: heck, elementary school children are doing them now… some just with the smartphones mommy and daddy bought them.
But THEN what? What do you DO with these videos?
So yes: you could learn how to do your own videos if you were willing to take the time to master the techniques (just like you can learn how to repair your car, fix the roof on your house, or even pull out a bad tooth) but then you’d have to learn all the marketing skills needed to create the right videos, get the right look, get them in front of your ideal prospects who are online searching for you
OR… you don’t have to: THAT’S why you came here.
What Is It That I Do To Market You?
Types Of Videos Available To You
- Website Welcome videos
- Branding and Positioning videos like “Become A Celebrated Expert Through An Interview Series” and “Build Your Rock Star Status” documentary-style videos
- Testimonial videos, either with on-camera spoken testimonials or animated hand-drawing of what people said
- Product Demonstration Videos
- Information Product and Course Videos
- Promotion Videos for Info Products, Live Events, Businesses
- Ultimate Automated Sales Machine and other Name-Capture Website Videos
- Webinars, ranging from 15 minutes to over an hour
- Commercials to get people to a webinar, podcast, blog post, etc
- Time-Lapse, Attention-Grabbing Video
- and more – see some samples videos here on this website
But this is NOT just video creation. There are lots of people who can produce a video for you. This is about marketing and generating business (hey, I didn’t get a Wharton MBA for nothing!). Savvy people like you understand that marketing is not a business expense. Marketing is the primary profit driver for your business or practice. And when you combine the impact of video with the reach of the Internet, you create a marketing power-house.
What I Do With Video
Having first appeared on the stage at age six, worked with video since I was 11, and directed my first 3-act play in 7th grade (you may find the story interesting, but I’ll leave that for the Who I Am section of this website), I’ve discovered a thing or two about telling and directing your story. I help create the storyline, direct and edit the video, produce it for the Internet, and then syndicate it to video-sharing websites to power your profits through the domination of search-engine results. Often it’s best to create your videos right where you work to let people see into your world: so I can create your videos on location or in my studio.
But whatever the story is and wherever it’s created, education-based marketing is most powerful today. People don’t want you jumping up and down yelling “buy my crap!” in a most undignified manner. (Nobody wants to watch that!) And they don’t want to be interrupted – they want to learn about you on THEIR timetable when THEY have a problem.
So it’s important to create lots of high-quality, education-based content and then distribute it throughout the Internet, tag it with keywords related to the problems you solve, and have it ready for your ideal clients, customers, or patients when they research on the web. Have it there for them when they search for a solution to their problem, and they will immediately recognize you as THE expert solution they need to solve their problems.
Once they see you as THE solution, you deliver a strong call to action and tell them where to get more information: YOUR information. Your video sends them to an automated name-capture system that will follow up with them over and over again, building the relationship, making special offers, and getting them to contact you when they are ready to do business with you.
We Do All The Work – You Get All The Leads
And we do all the work – the videos, the syndicating to lots of video-sharing websites, and the follow-up systems!
That’s right: we do all the work and you get all the leads. You Get Found by your ideal prospects, you Engage with them, and they get Follow-Up messages and videos from you until they are ready to spend their money with you! We build comprehensive marketing SYSTEMS that use the power of video and the reach of the Internet to create a dominant online presence for you.
So… What Does Charlie Do?
- Takes you through the Define Phase Questionnaire and Planning Guide, developing the content used to create the Interview Video Session or the promotional videos needed to position you as THE Celebrated Expert in your field
- Creates ALL the video content
- Sets up the Follow-up System including the name-capture minisite, and
- Syndicates your finished videos throughout the Internet
The easiest thing to do is drop me a short email, let me know you’ve been throughout this website and then suggest a few times when you’ll be available to chat by phone. No pressure, no obligation: just chat. Let’s see if what I do is a good fit for you and your business, too.
Click the button here to send me a short email. Tell me what you’re trying to do and how you feel I can help.
Then we’ll chat. Lay out a plan. Aim you in the right direction and then have YOU do the marketing or ask ME to do it.
Now. Before it’s too late. Click the Connect Today button to get to an email form now.