Easy Mac Editing
So, you tried the One Camera, One Take system! How do you like it? PIECE OF CAKE, yes? It’s the easiest way to dip your toe in the video-marketing waters. Shoot a few more and post those on line, too. There’s no reason to be shy when it comes to video branding. Your company should take advantage of video marketing strategies every chance it gets.
The more videos you shoot, each one aimed at one specific client need, the more traffic you’ll drive to your website. And that’s a VERY good thing!
Once you get the hang of the ONE CAMERA, ONE TAKE system, you might want to stretch your wings and try some of the options available in a real video-editing program. There are many options out there when it comes to video editing. Here we focus on what’s available for Apple computers.
Editing video on the Mac is really easy. Macs come with a program called IMOVIE, and that’s how The Video Marketing Guys created all of their SNAZZY videos when first starting. If you can use MS Word, you can edit a movie on iMovie (it really IS that simple!).
If you can select text (or images or picture frames), if you can drag and drop, if you can point and click: you will have a blast with iMovie. All you need to do is import a video file into iMovie. Drag the portion of raw footage you want to use up into the Project area. Add a fade up at the beginning, a fade down at the end. Maybe add some text to drive home your point. And don’t forget some nice, royalty-free music that underscores your message and gets people tapping their toes. Maybe even a signature song for your brand? That would be pretty cool, wouldn’t it?
Anyway, The Video Marketing Guys have a video (shocking, I know!) online and it includes how to use iMovie to edit your video. Drop on by and see if it doesn’t help you amp up your VIDEO MARKETING STRATEGIES. Once you have more tools in your web video marketing toolbox, the more ideas will start popping into your fevered brain. (This course is http://UnleashYourRockStarIdentity.com)
When you get the hang of the editing portion of the program, consider using a green screen. That will allow you to drop whatever graphics you want behind the talking heads in your video. Take a look at some of our videos to see what kind of stuff is possible with a green screen.
Now if you own a MICROSOFT product, don’t DESPAIR. There’s bound to be an Apple store near you somewhere! Insert rimshot here. But seriously folks… there are a lot of video-editing programs out there for a PC, too. You’ll just have to go out and buy the program – these days it may not be included on your computer when you purchase it. There are some free programs available on the internet, like Windows Movie Maker and Lightworks, that are worth checking out before you spend your hard-earned cash.
Hope this little peek at editing software for the Mac has made you think about all the nifty tricks you can pull off with some simple video-editing software. Try it! If you don’t like the results, just start over. It doesn’t cost a thing. HAVE FUN!
AWeber, the giant email-marketing company, invited Charlie to show people how to turn their online marketing on its head, attract more customers, engage prospects with video, and make more money. THIS has some of the rave reviews from that presentation at AWeber’s new corporate headquarters in Chalfont, PA – the largest crowd (as of this writing) ever attracted to one of their meetings. Click the link above to go see ALL of that information, including the video of the full presentation.
Discover how YOU can 1) Get Found, 2) Engage, and 3) Build Profitable, Automated Systems To Follow Up: THAT’s what Charlie does (for himself and for his clients). And watch this all the way to the end for a very special offer!
Charlie Seymour Jr is known for his creative, attention-grabbing, search-result-hogging videos – he is the Video-Crazed MBA Marketer. He combines animation, on-screen appearances, and teaching methods to DOMINATE your Google search results and then AUTOMATE all the follow up you receive. In this video, you see one of the styles of videos they create (there are MANY styles – this is only one).
Enjoy THIS video… then click the link to learn more:
Who is Charlie Seymour Jr?
Little did he know at the age of six, while sitting on the stage in his first theatrical production, that his business life would lead him to help professionals and executives profit from story telling through video marketing while creating their own legends online. Charlie brings his unique background, experience, and skill together to deliver exceptional marketing exposure for his clients.
Charlie knows in his heart how powerful video is. Not long after losing his father, he started a website, LessonsFromMyGrandson.com, so that his grandson would never grow up not knowing who Charlie is. When people run from a burning apartment or flooded home, they grab their photo albums to keep their memories alive, and that’s probably because their videos are now protected online. He’s one of FIVE generations in his family to direct at the same local theater and his passion outside of his career has been directing “rip your heart out” big musicals like Sweeney Todd, Evita, Cabaret, West Side Story, Follies, A Chorus Line, Hunchback of Notre Dame (which he wrote), and more.
He’s also an Award-Winning Video Producer and Still Photographer; Theater Director, Producer, Actor, Coach; Award-Winning Salesman; #1 Best-Selling Author; Long-time Glazer-Kennedy Student and Marketer; Speaker, Storyteller, Featured Guest in Webinars and Meetups; and oh, yes: he has an MBA from Wharton.
Charlie is not so easily defined. But the thread running through all his varied interests and activities can be summed up as this: Charlie uses online marketing with his passion for storytelling that calls people to action.
Even at an early age, Charlie created stories for people that others wanted to watch. He received his first camera (Brownie: remember them?) at age four and went on to become a professional photographer. He began his video career at age 11 at the side of Robert J. Kerr, the Dupont scientist (and community-theater director) who was a leading specialist in the creation of video tape at a time when a “home machine” weighed 37 pounds and you had to wind the tape from reel to reel. Charlie started directing 3-camera video recordings at age 11 and now regularly has up to five cameras running at the same time. He knows that videos are entertainment plus great information: THAT’S how to get people to watch!
Charlie knows how to get the most from you when creating videos. He appeared in his first main-stage production at age six and directed his first three-act play in 7th grade. He performed in at least one play or musical a year through his college years, founding the student-musical-theater group, Torn Ticket, at Tufts University in 1971, for which he received an Alumni Service Citation. And he wrote and directed The Hunchback of Notre Dame as a major musical with New York composer, Neil Radisch. Charlie then started his own Video and Still-Photography Business in 2000, creating several award-winning, feature-length videos in addition to the Bar Mitzvah, Bat Mitzvah, Wedding, Family Portrait, and Theater photography he became so well known for.
Charlie specializes in documentary-style video stories: they range from 90-minute stories about a Habitat for Humanity house-building project, high school senior class, state championship football team, or a local band to 5-minute shorts that paint a profile of a local business person. His creative storytelling on video has flipped him upside down to show that he “sees the world in a different way,” put a dream sequence into an iPad-case-demonstration video for PLUSMotif, put his audience into the fire and molten-lead crystal for world-famous crystal designer Peter Yenawine. Clearly he can bring a different viewpoint to YOUR story too.
And he’s known for his many on-location interviews where he is able to draw out clients’ expertise, warmth, and personality, elevating their status for the viewing public. You don’t get “the same look that everyone else gets” when Charlie does an interview with you – you get a unique, well-crafted story that tells people why they should work with you. And if you need a short Welcome Video for your website, he knows how to create that as well.
But Charlie brings more than his creativity and shiny-headed good looks to the table. In real estate, he generated $247,368,657.97 in personal sales and more than $1 billion through his marketing leadership skills, being named the Top Salesman in all of Philadelphia; he ran professional theaters in Princeton, NJ and St. Louis, MO; he operated his own photography/video production company; and he continues to consult about (and use) Web 2.0 technology (especially video production, YouTube, LinkedIn, Traffic Geyser, blogging, podcasting, Facebook, WordPress, and Twitter); he directed musical theater (in his “spare” time).
A Boomer himself, Charlie recently spent time studying the buying habits of his generation leading to the insight that, “We’ve gone from Success To Significance in what drives us. We have the things and now want to be sure to leave our mark ON the world (and on at least one other person IN this world). We need to get our stories out, to profit others and ourselves.” He embodies that for himself as well as his clients.
Charlie has two beautiful, talented, and grown daughters (Stacie and Liz), a son-in-law (Chris), a grandson (Beckett), and new granddaughter (Isabel) who enrich his life in everything they do. He lives outside of Philadelphia in Wallingford, PA USA with his wife, Pam, a cat, a dog, 7 computers, and 8 cameras!
The easiest thing to do is drop me a short email, let me know you’ve been throughout this website and then suggest a few times when you’ll be available to chat by phone. No pressure, no obligation: just chat. Let’s see if what I do is a good fit for you and your business, too.
Click the button here to send me a short email. Tell me what you’re trying to do and how you feel I can help.
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