Pants Or No Pants?

So now you’ve mustered up the courage to step in front of the camera and make a video, what are you going to record? What is your motivation? Are you more method or do you prefer the classical approach? Will SHAKESPEARE influence your delivery? Or perhaps you lean more toward the Monty Python style of public address? These are all possibilities. You could make a really great video that delivers your message while slapping someone in the face with a dead fish. Remember the DEAD PARROT sketch? Nail someone’s old business plan to a perch and discuss whether it’s still alive or...

read more

Own The Web With Video Marketing

By Charlie Seymour Jr Do you ever wonder how those websites turn up on the first page of a Google search? (or any search for that matter.) It’s all about CONTENT and KEYWORDS. If you have the world’s best website, but no one can find it, you’re sort of spinning your wheels, aren’t you? One of the best ways to get found is with VIDEO. A few years ago, Google bought YouTube for what seemed like an obscene amount of money. So now, when someone puts a video on YouTube, Google pays attention. More attention than an article by itself. More attention than an article with...

read more

Dominate The Web!

So let me remind you of why we’re jumping through all these hoops to get videos created, those that ENGAGE your audience and draw them into your website. Videos that show off YOUR sparkling personality so you can generate TRUST and a sense of FAMILIARITY. It’s so you can DOMINATE Google (and YouTube and the other major search engines) when someone searches for your KEYWORDS. So the potential client will visit YOUR page before visiting another guy’s page. That’s the only reason. It’s so you can own that first page of results.YOU. Not your nearest competitor. Not...

read more

Video Marketing Styles

There are many types of video and each can serve a specific function on your website or online video-marketing campaign. Now, a website is not a prerequisite for ranking high in Google results, but if you DO have a website, a WELCOMING VIDEO on your homepage is a great way to tell people about the basics of your site. Introduce yourself! Briefly tell visitors what the aim of your site is and why you’re the best person for the job. And then tell them what you want them to do on your website. Point to the left and tell the visitor this is where they can find the archives. Glance up and...

read more

Charlie Seymour Jr To Speak At Dad 2.0 Summit in New Orleans

It’s A Marathon and a Sprint, With Plenty of Hurdles Charlie Seymour Jr will join the speakers at Dad 2.0 Summit in New Orleans. When you conjure an image of a modern dad, you might think of a married 30-year-old with an infant strapped to his chest. But experienced fathers know that changing diapers is just the beginning. Real parenting starts when your kids get older, and life really starts to happen. The panelists Charlie joins have helped their tween, teen, and adult children navigate the shoals of homework, bullying, discipline, and sexuality, as well as momentous changes in their own...

read more

Use Marketing 101 Before You Create A Video

By Charlie Seymour Jr You like that people are 174% more likely to purchase if a video accompanies an online product, don’t you? So you’ve dusted off the trusted camcorder and you’re ready to start recording, right? Heck no! Cool yer heels, sport. There are a few things you have to decide on BEFORE you start the cameras rolling. What are you trying to tell folks in your video? How are you going to tell it? Where is the story going and where is it going to end up? Don’t know, do ya? Well, lucky for you I’m here to help make these “life and death” decisions. Let’s go...

read more

A Year of Living Baldly

So now that you’ve learned all about video marketing and how important it is in your video-branding campaign, you’re probably chomping at the bit to go make one yourself. What? You’re a little nervous about just jumping in with no one to guide you along the way? That’s just what Liz Zelandais did (well, she had a bit of help, which I’ll explain soon). She jumped in with both feet and made a video in support of her friend Susan who was going through chemotherapy. If you talked to Liz, she’d tell you that she’d NEVER even held a video camera before starting,...

read more

Video Is Vital To Your Web Branding Campaign

By Charlie Seymour Jr Video is the BEST when it comes to getting the most bang out of your web marketing buck. You’ll never get the same response from old-fashioned newspaper ads or direct mail. (Oh, sure… they still work with some marketing efforts, but let’s chat about when that is!) The old ways of marketing are NOT EFFECTIVE anymore. Of course, they worked back in the days of rabbit ears and the evening paper being thrown onto the doorstep. But those days are GONE, GONE, GONE! The X and Y generations want their information digitally these days. Heck, a big majority of us baby...

read more

Wharton Club of NYC

By Charlie Seymour Jr What do you do when The Wharton Club of New York City asks you to speak? You agree! Here’s a recording of that presentation – see what you think! Can’t get people to reply to you? Connect with Charlie – Click Now! Online Marketing expert Charlie Seymour Jr was invited to speak to the Wharton Club of NYC (Charlie has an MBA from The Wharton School of the University of Pennsylvania) and he invited Dr. Marc Kossmann to join him. Charlie is known for his wacky, powerful live presentations and this is no exception. What as they tell you how to Create...

read more